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Empathetic. Strategic. Impactful.
Empathetic. Strategic. Impactful.
With a deep understanding of information architecture and UX design, I craft scalable content ecosystems that enhance user experience, support AI-driven platforms, and align with organizational objectives.
With a deep understanding of information architecture and UX design, I craft scalable content ecosystems that enhance user experience, support AI-driven platforms, and align with organizational objectives.
My Work
My Work
Alumni Touchpoint Strategy
Alumni Touchpoint Strategy
Prospect Engagement, Cross-Functional Alignment, Scalable Outreach
Prospect Engagement, Cross-Functional Alignment, Scalable Outreach
I built the strategic content infrastructure that transformed alumni outreach into a coordinated, role-supported system to influence commitment at scale.
SMS Enablement Strategy
SMS Enablement Strategy
Multi-Channel Communication, Enablement Design, Compliance Optimization
Multi-Channel Communication, Enablement Design, Compliance Optimization
I developed a multi-channel communication strategy across 3 institutions and 4 frontline roles, improving message consistency and reducing compliance rework through standardized job aids and training.
AI-Ready Content Taxonomy
AI-Ready Content Taxonomy
Content Architecture, Metadata Strategy, AI Enablement
Content Architecture, Metadata Strategy, AI Enablement
I designed a scalable taxonomy and metadata system for 800+ Salesforce knowledge base articles, improving discoverability and enabling intelligent content delivery through AI-powered tools and the Enrollment Portal.
Korean American Perspectives
Korean American Perspectives
Podcast, End-to-end Production, Distribution
Podcast, End-to-end Production, Distribution
I led video, text, and graphic design for the Korean American Perspectives Podcast, and managed the transformation of the podcast into a videocast.
2020 CKA Gala
2020 CKA Gala
Multimedia Production, Copywriting
Multimedia Production, Copywriting
I filmed, edited, and produced videos to fulfill the Council of Korean Americans' promotional marketing, social media, and overall content needs.
2020 CKA Gala Embrace Unity Award: Steve & Mary Park
2020 CKA Gala Embrace Unity Award: Steve & Mary Park
End-to-end Production, Animation
End-to-end Production, Animation
Steve & Mary Park talk about their upbringing as Korean Americans, where the inspiration to start a non-profit came from, and how Little Lights has completely changed their lives.
Three Stages of Crisis.mp4Richard Levick's Take on the Three Stages of Crisis
Richard Levick's Take on the Three Stages of Crisis
End-to-end Production, Thought Leadership
End-to-end Production, Thought Leadership
This video is an interview with Richard Levick of Levick based in Washington, D.C. Here, he talks with CEO of Wexler LLC, Zeev Wexler, about the three stages of crisis.
Rooftop Chimney Inspection.mp4The Dangers of Carbon Monoxide
The Dangers of Carbon Monoxide
End-to-end Production, Animation
End-to-end Production, Animation
This is an informative video from Rooftop Chimney Sweeps on the dangers of carbon monoxide and the best practices homeowners can do to avoid carbon monoxide-related incidents.
Novel Tea Café
Novel Tea Café
End-to-end Production, Interview
End-to-end Production, Interview
I pitched the student entrepreneur spotlight and kicked off the series with Cody But, the founder of Novel Tea Café. I wrote the interview questions, filmed, and edited this video.
Editorial Contributions
Editorial Contributions
SEARCH ENGINE JOURNAL | MARKETING ANALYTICS • 9 JULY 2022
Data visualization is the act of taking information (data) and placing it into a visual context, such as a map or graph.
BLOGGING TIPS | CONTENT OPTIMIZATION TOOLS • 7 JULY 2022
Clearscope is a powerful copywriting tool that specializes in marketing content, increasing conversion rate, and engagement activity.
ADCORE | BLOG • 28 JUNE 2022
SEO analysts are among the most in-demand roles in many industries, including marketing, business, e-commerce, and more.
THE SOCIAL MEDIA MONTHLY | ADVERTISING • 8 JUNE 2022
What do AT&T, Gillette, FedEx, Bank of America, Caesars, Allegiant, and Ford all have in common besides being major corporations?
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